why is marketing important in healthcare

How to Create an Impactful Social Media Marketing Strategy

In the early days of the social network explosion, these positions were called “Community Managers”. Now, there’s a further fracturing of that catch-all term into things like “Social Media Marketer”, “Social Media Manager”, “Instagram Manager”, “Facebook Ad Specialist” or “Pinterest Consultant” — just to name a few.

7 Key Tactics to a Robust Search Marketing Strategy

Search Marketing is a key nexus in that buyer’s journey. Because a query path that seems to begin as a keyword and, hopefully, end in a customer experience that elicits a sale doesn’t actually begin at the keyword. It begins at a customer’s intent — and that intent often includes turning to a smartphone.