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In the early days of the social network explosion, these positions were called “Community Managers”. Now, there’s a further fracturing of that catch-all term into things like “Social Media Marketer”, “Social Media Manager”, “Instagram Manager”, “Facebook Ad Specialist” or “Pinterest Consultant” — just to name a few.
Search Marketing is a key nexus in that buyer’s journey. Because a query path that seems to begin as a keyword and, hopefully, end in a customer experience that elicits a sale doesn’t actually begin at the keyword. It begins at a customer’s intent — and that intent often includes turning to a smartphone.
On June 25th, 2018, Facebook announced the revelation of Brand Collabs Manager — a search engine that will help marketers connect to social media influencers.
It’s time for a little marketing-myth busting. Fact: Video is the most persuasive form of content. Myth: Video marketing is incredibly costly,…
Marketing is the second phase of establishing a business, and perhaps the most pivotal step in its growth, for it can make or break reputations in an instant.