Marketing automation may not be the solution to every marketing problem, but it is an amazing tool when it comes to growing your healthcare practice. Using technology to automate, streamline, and measure marketing tasks is the quickest and most efficient way to attract new patients. Pairing that technology with an effective marketing strategy increases the return on investment (ROI).
Did you know that around 80% of the content consumed online is video? With that in mind, it almost seems foolish to miss out on the chance to use video marketing in healthcare. Unlike reading lengthy paragraphs of text, watching a video isn’t laborious.
A digital marketing agency is a valuable asset that can transform your under-the-radar business into a powerhouse. However, it can be daunting to find a digital marketing agency that will best suit your needs. Here are some factors to consider before making the big decision.
You might be thinking: a hospital or healthcare facility doesn’t need social media marketing. That might be true if you’re content with the facility coming up as a search result behind other competitors in your area.
By now, everyone knows that SEO is key to any company’s success online. By using SEO strategies, you can drive traffic to your website, and ultimately, to your services. This is especially true for healthcare professionals who are trying to promote important services.
In the early days of the social network explosion, these positions were called “Community Managers”. Now, there’s a further fracturing of that catch-all term into things like “Social Media Marketer”, “Social Media Manager”, “Instagram Manager”, “Facebook Ad Specialist” or “Pinterest Consultant” — just to name a few.
Search Marketing is a key nexus in that buyer’s journey. Because a query path that seems to begin as a keyword and, hopefully, end in a customer experience that elicits a sale doesn’t actually begin at the keyword. It begins at a customer’s intent — and that intent often includes turning to a smartphone.
On June 25th, 2018, Facebook announced the revelation of Brand Collabs Manager — a search engine that will help marketers connect to social media influencers.
It’s time for a little marketing-myth busting. Fact: Video is the most persuasive form of content. Myth: Video marketing is incredibly costly,…
