healthcare digital marketing firm

What Should Doctors Look for in a Digital Marketing Agency?

Doctors are grappling with the rapid changes in marketing. Traditional advertising avenues have become obsolete, and intelligent players in the health industry are focusing their energies on digital marketing. As a doctor, you may be planning to market your medical practice on the internet. While it is possible to do the job by yourself or hire in-house digital marketers, the wise decision is to hire a digital marketing agency.

Why Do Doctors Need Text Marketing and Database Reactivation for their Medical Practice?

It costs five times as much to acquire a brand-new customer as it does to market to an existing one. Some
doctors overlook this and may spend a lot of money trying to reach out to new prospects. Yet, they can
often retarget people who are on their current database using some of the latest tools and technology. If
you have a list of customers on your system who appear to be dormant, what should you do about it?

The Importance of Marketing Automation in Healthcare Practices

Marketing automation may not be the solution to every marketing problem, but it is an amazing tool when it comes to growing your healthcare practice. Using technology to automate, streamline, and measure marketing tasks is the quickest and most efficient way to attract new patients. Pairing that technology with an effective marketing strategy increases the return on investment (ROI).

Video Marketing in Healthcare

Did you know that around 80% of the content consumed online is video? With that in mind, it almost seems foolish to miss out on the chance to use video marketing in healthcare. Unlike reading lengthy paragraphs of text, watching a video isn’t laborious.