best practices for social media health marketing

The Importance of Marketing Automation in Healthcare Practices

Marketing automation may not be the solution to every marketing problem, but it is an amazing tool when it comes to growing your healthcare practice. Using technology to automate, streamline, and measure marketing tasks is the quickest and most efficient way to attract new patients. Pairing that technology with an effective marketing strategy increases the return on investment (ROI).

Video Marketing in Healthcare

Did you know that around 80% of the content consumed online is video? With that in mind, it almost seems foolish to miss out on the chance to use video marketing in healthcare. Unlike reading lengthy paragraphs of text, watching a video isn’t laborious.

How to Create an Impactful Social Media Marketing Strategy

In the early days of the social network explosion, these positions were called “Community Managers”. Now, there’s a further fracturing of that catch-all term into things like “Social Media Marketer”, “Social Media Manager”, “Instagram Manager”, “Facebook Ad Specialist” or “Pinterest Consultant” — just to name a few.

7 Key Tactics to a Robust Search Marketing Strategy

Search Marketing is a key nexus in that buyer’s journey. Because a query path that seems to begin as a keyword and, hopefully, end in a customer experience that elicits a sale doesn’t actually begin at the keyword. It begins at a customer’s intent — and that intent often includes turning to a smartphone.