Your profile picture is one of the first things people see when they visit your LinkedIn profile. The same goes for your cover photo, which appears right beneath your profile picture. Forgetting these 2 is a No-No for your medical practice marketing.
Ideally, you want both to be high-quality images that accurately represent you and your medical practice. That said, it’s also important to keep in mind that LinkedIn is a professional network.
As such, you’ll want to avoid using any photos that are too casual or personal in nature.
Aside from your profile picture your banner image follows.
Your LinkedIn background or banner image is like an advertising space for your professional brand.
You need this space in your medical practice marketing if you want people in the professional world to know about what makes YOU and YOUR HEALTHCARE PRACTICE special.
Use your LinkedIn banner photo to tell potential patients exactly what you do and how you can help them.
Using your banner to showcase your name, medical practice name and logo, you can make sure that potential clients and referral sources can easily find and identify you.
Also, add a statement about how you treat patients and what’s unique with your procedure is a powerful advertising strategy.
It can be as simple as “No Surgery Treatments” or, “Results in Just days” or “1,000 satisfied patients”
You can use Canva and the available free templates if you’re a starting medical practice.
If you have a budget you can consider hiring a graphic designer to create a banner that reflects your brand.
With a little effort, you can make sure that your LinkedIn profile is working hard for your medical practice marketing