by Dr. Obinna Nwobi, MD 
With over 190 million users in the United States alone, LinkedIn is a powerful tool for your medical practice marketing.
It’s the perfect way to reach potential patients and connect with other professionals in your field using social media.
Choosing LinkedIn either for branding or lead generation should be a no-brainer marketing for doctors. Take advantage of it to get more patients!
Some patients have low trust in main social media channels such as Facebook, Instagram and Tiktok.
So they go to LinkedIn to verify if you or your healthcare practice is legit or not. This is the time when your doctor marketing skills can shine!
Other than doctor marketing. Linked-in is a powerful tool to improve your industry knowledge by connecting to other doctors and staying up to date with the latest trends.
To make sure that you maximize this effective social media platform here are the top 5 tips to market better on linked-in for doctors and healthcare practice owners:
1. Showcase your Credentials
A successful medical practice is built on a foundation of trust between doctor and patient. When patients are searching for a new doctor on google search or social media, they want to know that they are choosing someone who is qualified and experienced.
One way to build credibility and earn more patients’ trust is through marketing on Linked In.
This platform provides an opportunity to showcase your achievements and build a positive reputation.
By marketing yourself effectively on Linked In, you can attract new patients and grow your medical practice.
As patients search for new doctors, they look at credentials and experience to see if you are the right person for them!
Showcase your achievements on this social media platform, this can help build trust with potential clients.
Hot tip: Take a picture of your certificates and awards and use it as social media posts.
Most professionals just write down their credentials in a block of text which is boooring.
You can still add these texts to your profile but posting pictures of your awards and certificates adds 10x of credibility points.
2. Boost Marketing Efforts Through Networking
With 55% more conversations among social media connections on LinkedIn over the last year and an increase in this trend continuing into 2022 we expect doctors will have a harder time reconnecting with those they haven’t met face-to-face or screened before connecting them as part of their existing networks which means finding new people who can help out when needed.
In today’s world where everyone has become so connected, there are some great benefits but also challenges for us personally because sometimes our old ways don’t work anymore.
If you ever find yourself in a position where your expertise is not enough to help someone, it’s important that instead of avoiding them or shutting down their inquiry entirely with an answer like “I’m sorry but we don’t take cases like these” – which would be completely understandable-you try and offer up as much information about the options available for treatment.
In this way even if there are no other healthcare provider close by who can accommodate those needs immediately (or at all) they’ll know exactly how valuable what little time he spent talking with YOU really was.
3. Spend time on your Profile Picture and Banner Image
Your profile picture is one of the first things people see when they visit your LinkedIn profile. The same goes for your cover photo, which appears right beneath your profile picture. Forgetting these 2 is a No-No for your medical practice marketing.
Ideally, you want both to be high-quality images that accurately represent you and your medical practice. That said, it’s also important to keep in mind that LinkedIn is a professional network.
As such, you’ll want to avoid using any photos that are too casual or personal in nature.
Aside from your profile picture your banner image follows.
Your LinkedIn background or banner image is like an advertising space for your professional brand.
You need this space in your medical practice marketing if you want people in the professional world to know about what makes YOU and YOUR HEALTHCARE PRACTICE special.
Use your LinkedIn banner photo to tell potential patients exactly what you do and how you can help them.
Using your banner to showcase your name, medical practice name and logo, you can make sure that potential clients and referral sources can easily find and identify you.
Also, add a statement about how you treat patients and what’s unique with your procedure is a powerful advertising strategy.
It can be as simple as “No Surgery Treatments” or, “Results in Just days” or “1,000 satisfied patients”
You can use Canva and the available free templates if you’re a starting medical practice.
If you have a budget you can consider hiring a graphic designer to create a banner that reflects your brand.
With a little effort, you can make sure that your LinkedIn profile is working hard for your medical practice marketing
4. Use Keywords in your Profile
You want to make sure potential patients can easily find you and that your medical practice is top of mind.
One way to do this is to use keywords in your LinkedIn profile and social media posts.
By including relevant keywords, you can ensure that your profile comes up when people are searching for a health care provider in your area.
And, by regularly updating your profile, you can keep your name and medical practice front and center in search engines and social media searches.
So, if you’re looking for a way to market yourself and your medical practice, consider using keywords in your LinkedIn profile.
It’s an easy and effective way to reach potential patients and grow your business.
When potential clients or customers use LinkedIn’s search feature to look for someone with your skills and experience, the platform relies on keywords to surface the most relevant results.
If you don’t have the time to study, there are SEO marketing agencies that specialize in using relevant keywords for healthcare professionals make sure people will find your medical practice easily.
5. Join Relevant Groups
Linked-In groups are a great way for medical practices in the same industry or with similar interests to share their insights and experiences.
Members also use these spaces as networking opportunities, but some people find themselves asking questions about how they can get started on treatment plans that would work best for them- which is where you come into play!
Hot Tip: Join support groups. This is where you will find more patients that are currently experiencing pain in their particular ailment.
Join discussions and show your expertise. You’ll be surprised if one of these potential patients will be visiting your medical practice soon. You could easily join support groups by searching support group + ailment/problem..
When joining, be sure you participate by offering helpful advice whenever possible – even if it means answering questions for other members or correcting their mistakes!
Once they see how knowledgeable (and friendly!) this approach makes people seem; then there’s no stopping them from trusting all that information offered up front when taking one look at what kind of person can do after reading through posts carefully…
6. Use Rich Media in Your Social Media Posts
Another way to make sure your content is seen by as many people as possible is to use rich media, such as images, videos, and infographics, in your social media posts.
Visual content is becoming increasingly important in the world of medical practice marketing, and that trend is especially true when it comes to marketing for doctors.
In a recent survey, healthcare marketing professionals cited imagery as the most effective type of content for reaching and engaging more patients.
And when it comes to specific types of visual content, videos were rated as the most effective, followed by infographics and images.
There are a number of reasons why visual content is so effective at medical practice marketing.
First, people are more likely to remember information that they see than information that they read.
Second, visual content is more shareable than text-based content, meaning it has the potential to reach a wider audience.
Finally, incorporating rich media into your social media posts helps to give your medical practice a more modern and professional look.
If you’re looking for ways to make your marketing efforts more effective, using rich media is a great place to start.
