by Dr. Obinna Nwobi, MD “TikTok is the newest social media platform to captivate the world, namely Gen X.”
What is TikTok?
TikTok is a social media platform where users can create, share, watch, and interact with short-form videos. Video formats pop up and disappear just as quickly, allowing brands to jump on trends and spin them for their unique messages. Dance choreography paired with specific songs is always trendy on TikTok, and medical staff often jump on board, showing a more personal side to the medical field.
There are currently one billion active users on TikTok, which is the same number of users on Instagram, and this number is growing. Many wondered if this platform would last, and it’s now clear TikTok is here to stay.
Medical practices are tapping into a new way to reach clients with informative and entertaining content on TikTok. With over 600 million monthly active users, it’s no wonder that this app has become so popular among doctors!
With the rise of social media, medical practices are turning to TikTok for success in reaching current and future clients. The app allows users to create short videos which can be entertaining as well as informative – this content is perfect when you want your patients interested but not overwhelmed with information overload!
Discussion of services are available at any major drugstore suddenly caused a nationwide sell-out, but when they started talking about other brands online; those same goods began selling rapidly.
The power of TikTok is in its ability to be both an established trendsetter and create new trends. It’s important for medical practices looking to book more appointments with specific treatments, so they should find a currently popular idea that highlights their treatment – record your take on it right away! You’ll see interaction grow exponentially when you post these videos publicly or share them on your social media pages
- This will get people interested not only because there are other users watching but also due out support from fellow providers who may have already seen something interesting happening during someone else’s live streaming
Unique Content for Your Practice
If you only share about one treatment or create the same type of video over again, your content will feel stale and out-of-date instead of exciting. You don’t need fancy editing with original music; just use TikTok’s tools to make yourself trendy! Some ideas:
- Show how to use service that you sell.
- Explain the benefits of treatment while performing it
- Focus on one condition and options for treating it
- React to another TikTok video and answer questions from it
Jacking up the excitement level is key to keeping your content fresh. Consider sharing some other information or ideas in addition to what you’ve already created so that viewers will continue following and learning from you as new things come along!
TikTok can be a powerful tool to reach new potential patients, but only if you use it in the right way. By creating unique and interesting content that is tailored to your specific practice, you can attract new patients and keep them coming back for more. So get creative and have some fun with it! Are you ready to start using TikTok for your medical practice?
