YouTube Marketing For Doctors
How video marketing benefits your medical practice When it comes to building trust and increasing awareness about your healthcare practice, nothing can beat video marketing.
We live in a time where almost all people consume media every day. People like being visually entertained while they take information from platforms like YouTube, Instagram, and other social media platforms.
If you’re thinking of integrating video into your marketing strategy, you’re already on the right track because of the following benefits:
1. It’s accessible to millions of people Video marketing gives you the advantage of being able to reach millions of people in a short span of time. Unlike TV advertising, you don’t need to spend a huge chunk of your marketing budget to get the word out about your practice, new therapeutic approach, or clinic opening. The moment you hit publish or post, your video can get you the social media mileage you need within minutes, especially with the help of your own network. What’s more, you can create your own channel on video-sharing platforms like YouTube or Vimeo and get your followers and website visitors to view your videos there as well.
2. It’s more engaging While quality pictures can and do catch people’s attention, a video can engage your audience in a way that photos can’t — even if it only lasts for a few seconds. You can be creative with the type of media you put out, from animated videos, intriguing explanations, and even podcasts, the possibilities are endless. As long as you create videos that are interesting and add value to your audience’s lives, you can expect more likes, comments, and shares. You might even gain new followers in the process.
3. It’s easy to produce Gone are the days when you would need to spend at least a few thousand dollars to produce a short video ad for your business. Today, you can simply use a good-quality smartphone camera and start recording a few seconds of an event or happening. As long as the lighting is good and the audio is clear, you are good to go. You can also take video snippets from a typical day in your healthcare facility. Doing this will give people a quick glimpse into what happens in your facility and make you appear more open and trustworthy.
You can even get permission from patients to record 5 or 10-second testimonials that you can post on your website and share on your social media pages. These types of videos can help personalize or humanize your brand, so they also build goodwill. You need to have a strategy in place, including your short and long-term objectives, a video posting schedule, and KPIs you can use to gauge the performance of your videos. This way, you’ll know which videos people find more interesting or relatable and which videos can get you leads and perhaps even convert them into patients or customers.
Bring out your best smile to capture their attention. Be confident and get ready to shoot and post! You’re on your way to the top with each video.