When it comes to building trust and increasing awareness about your healthcare practice, nothing can
beat video marketing. In the U.S., for example, a survey revealed that 85 percent of American internet
users watch online videos on different devices.
Moreover, a survey by Hubspot found that 62 percent of consumers prefer video to other types of content
and pay attention to it fully rather than skimming through it. It’s no wonder that television has kept people
captive for decades, YouTube has become profitable, and video streaming continues to gain traction.
If you’re thinking of integrating video into your marketing strategy, you’re already on the right track
because of the following benefits:
1. It’s accessible to millions of people
Video marketing gives you the advantage of being able to reach millions people in a short span of time.
Unlike TV advertising, you don’t need to spend a huge chunk of your marketing budget to get the word out
about your practice, new therapeutic approach, or clinic opening.
The moment you hit publish or post, your video can get you the social media mileage you need within
minutes, especially with the help of your own network. What’s more, you can create your own channel on
video-sharing platforms like YouTube or Vimeo and get your followers and website visitors to view your
videos there as well.
2. It’s more engaging
While quality pictures can and do catch people’s attention, a video can engage your audience in a way
that photos can’t — even if it only lasts for a few seconds. Of course, the success of your video depends on
its quality and relevance as well.
But as long as you create videos that are interesting and add value to your audience’s lives, you can
expect more likes, comments, and shares. You might even gain new followers in the process.
3.It’s easy to produce
Gone are the days when you would need to spend at least a few thousand dollars to produce a short video
ad for your business.
Today, you can simply use a good-quality smartphone camera and start recording a few seconds of an
event or happening. You can also take video snippets from a typical day in your healthcare facility. Doing
this will give people a quick glimpse into what happens in your facility and make you appear more open
You can even get permission from patients to record 5- or 10-second testimonials that you can post on
your website and share on your social media pages. These types of videos can help personalize or
humanize your brand, so they also build goodwill.
Ready, shoot, post!
When you embark on your video marketing project, remember to focus on both quantity and quality. You
need to have a strategy in place, including your short- and long-term objectives, a video posting schedule,
and KPIs you can use to gauge the performance of your videos.
This way, you’ll know which videos people find more interesting or relatable and which videos can get you
leads and perhaps even convert them into patients or customers.
Of course, if you’re looking to make high-quality videos that embody your brand, it’s best to work with
professionals who are well-versed with healthcare marketing.
We can help you there, so please do reach out. Click here